TAG Heuer set for Birmingham debut at the Bullring

6th February 2023 | Jack Oliver

Hammerson has announced that luxury watch retailer TAG Heuer will be making its Birmingham debut at Bullring & Grand Central.

The 1,400 sq ft boutique will be located on the Bullring’s upper level opposite Sky and Breitling, and will be the brand’s first location to feature a new creative design concept.

This follows recent news that Hammerson plans to convert 200,000 sq ft of past retail space into offices at Grand Central.

Hammerson has also recently announced the signings of Sandbox VR, Lane7, and TOCA Social to the scheme, with JD Sports also set to unveil its upsized store this Summer.

Toby Tait, director of asset management at Hammerson, said: “TAG Heuer’s new Birmingham boutique will further enhance Bullring’s line-up of luxury watch and jewellery retailers, a category which continues to perform well. This is just the type of international brand our customers have now come to expect as we continue to curate a real mix of high end, experience-led and innovative brands and concepts.”


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