Report: UK competitive socialising sector growing at rapid rate
1st December 2025 The UK competitive socialising sector has grown at a rapid rate over the past seven years, according to a new report from Savills. According to the international real estate advisor’s Competitive Socialising Brand Tracker, there are now 800 competitive socialising venues nationwide, up 58% since 2018. The research also found that multi-site operators now account for over 500 venues, an 84% increase since 2018, whereas independents have fallen from 50% to under 40% of the market. Looking ahead, Savills forecasts that the market will reach 1,100 sites by 2030, with multi-site brands making up 75% of the sector. Competitive socialising encompasses a mix of experiential activities such as axe throwing, escape rooms, darts, bowling, crazy golf, and virtual reality. Venues that combine multiple activities under one roof have seen the fastest growth, rising from 11 sites in 2018 to 84 today, with Boom Battle Bar, Roxy Ballroom, and Lane7 leading the charge with 66 sites combined. Solo sports remain strong, with Flight Club and Sixes each operating 14 sites, while indoor crazy golf has doubled to 100 venues, led by Mr Mulligans with 15 sites. Escape rooms remain the most fragmented sub-sector, with over 225 venues nationwide, 60% of which are...