How bricks and mortar retailers can learn from online payments
20th June 2023 In recent years, a significant shift has taken place within the retail landscape. For the first time, research indicates that customers consider the payment journey to be the most crucial aspect of their shopping experience. With the advent of fintech, this shift is not limited to just online shopping, but it is also revolutionising the in-store experience. Fintech has become an integral part of the retail industry, enabling merchants to adapt to the uncertainties of today’s market. One of the key innovations within the fintech space is checkout finance, which empowers customers to pay with flexibility. This helps them to not only take advantage of deals that were previously out of reach, but also better manage their cash flow overall. The emergence and growth of checkout finance The rise of checkout finance can be attributed to several factors. First and foremost, customers have increasingly sought out options that allow them to spread the cost of their purchases over time. Traditional credit options’ applications are often tedious and time-consuming, requiring lengthy forms, whereas today’s checkout finance provides instant approval in many cases, and a seamless buying experience. In addition, the ongoing reality of the macroeconomic crisis has led 69% of customers...